Astro is the brand name of the Malaysian direct broadcast satellite (DBS) Pay TVservice. It transmits digital satellite television and radio to households in Malaysia & Brunei. The name Astro is an acronym for All-Asian Satellite Television and Radio Operator.
Astro is owned and operated by Astro Television Network System Sdn Bhd, a wholly owned subsidiary of Astro Malaysia Holdings Sdn Bhdthat owned by Astro Holdings Sdn Bhd It has operations at All Asia Broadcast Centre located in Bukit Jalil,Kuala Lumpur, Malaysia and Measat in Cyberjaya.
In addition to serving consumers in households, Astro has substantial coverage in commercial establishments such as bars, restaurants, hotels, dorms, and hospitals. Since 2008, the Astro has been offering a video streaming service to mobile phone users throughout the country (Astro Mobile TV) and subsequently Astro B.yond Mobile.
Astro launched the first High Definition (HD) broadcast in Malaysia in December 2009 under the brand Astro B.yond. Following the launch of HD, Astro B.yond PVR (Personal Video Recorder) was introduced in June 2010 and Astro B.yond IPTV (Internet Protocol Television) in April 2011.
On December 2011, prime minister Najib Tun Razak announced that government will collaborate with Astro to provide free satellite television to customers. NJOI were launched on 18 February 2012.[1]
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| Type | Subsidiary |
|---|---|
| Industry | Broadcasting, Media |
| Founded | 1 June 1996 |
| Headquarters | All Asia Broadcast Centre,Bukit Jalil, Kuala Lumpur Malaysia |
| Key people | Dato' Badri Masri Dato' Mohamed Khadar Merican Ralph Marshall Bernard Anthony Cragg Chin Kwai Yoong Dato' Rohana Rozhan |
| Products | Direct Broadcast Satellite IPTV Mobile TV Internet TV |
| Parent | Astro Malaysia Holdings Sdn Bhd |
| Website | www.astro.com.my |
History
In 1 June 1996, Astro was launched satellite broadcasting form of the programme for general used 5-satellite television channel used translated into Chinese on Astro Asian Entertainment Channel, English on Astro SuperSport, Malay on Astro Ria, Cantoneseon Astro Wah Lai Toi and Tamil on Astro Vaanavil.
On 1 January 2003, Astro Showcase was launched as a free-to-view channel showcasing Southeast Asian movies. The following year, Season Pass was launched, showing games and other sporting events. These two have now became pay-per-view channels under the Astro Box Office name.
Introduced on 9 August 2003, a new logo was launched, the uppercase 'ASTRO' was changed to the lowercase 'astro' it was change to revamp a new look, with the new slogan and motto tagline revamp name crest of arms Making Your Life Richer an official inaugurated.
On 1 November 2006, Astro News was co-produced with the national news agency Bernama, with the former taking 12-minutes of the programme for general, The news is also translated into Chinese on Astro Asian Entertainment Channel, Malay on Astro Riaand Tamil on Astro Vaanavil.
On 1 January 2007, Bernama took over the full half-hour production pending a revamp of the internal news team at Astro in whichAstro Awani was launched on 1 April 2007.
On 1 April 2007, Astro added another 9-satellite television channels into its line-up. The nine channels that were announced wereJia Yu Channel, Discovery Science, Discovery Real Time, Discovery Home & Health, E! Entertainment, Astro Vellithirai, Sun Music,Eurosport and The Golf Channel.
The 3-satellite television channels were already added into Astro's line-up on 24 April 2007.
The 6-satellite television channels became available from 1 May 2007 onwards.
The 2-satellite television channels such: The History Channel and the Crime & Investigation Network joined the Astro platform on 1 June 2007.
On 1 June 2007, Astro introduced Astro On Demand, a new near-video on demand channel featuring the latest TVB dramas fromHong Kong
On 1 July 2007 onwards, Astro On-Demand Preview was launched and it is entirely devoted to telling the Astro subscribers about this new channel. A total of 31-satellite television channels have been allocated for this new service.
On 13 October 2007, Astro added 7-satellite television channels into its repertoire, including the Asian Food Channel, Astro Hua Hee Dai, Astro Oasis, Astro Xiao Tai Yang, Chutti TV, KBS World and Makkal TV. This increased the number of 803-satellitetelevision channels on Astro.
On 1 December 2007, Australia Network started transmission on Astro platform.
On 1 January 2008, Bernama TV is a 24-hours in daily of Malay news channel of starts transmission on the Astro platform.
On 1 May 2009, Astro launched the Mustika Pack is a new pay television package comprising three new channels named Astro Citra (channel 131), Astro Warna (channel 132) and B4U (channel 133). Astro Warna offers comedy; while Astro Citra is the Malayversion of the HBO Asia channel providing Southeast Asian blockbuster movies, Malay premieres and Malay epic series; and B4U the latest box-office Bollywood movies and music with Malay subtitles. Astro Bella however replaced B4U in early 2012.
Astro then added a second Astro branded sports channel, Astro SuperSport 2 on 1 November 2009.
On 23 November 2009, Astro starts transmission of the first high-definition channels in Malaysia, Astro Supersport HD, ESPN HD, HBO HD, National Geographic Channel HD and HISTORY HD, followed by ESPN HD in January 11, 2010.
Granada TV was added the Astro platform on 1 December 2009 featuring many of the United Kingdom's best shows. Granada TV was subsequently renamed to ITV Granada on 1 November 2010.
On 25 March 2010, Astro Arena, the country's first local sports channel went on air. Astro Arena (Channel 801) a 24-hours local sports channel will be delivered predominantly in Malay and available to all Astro customers under its Family Pack.
On 1 April 2010, Astro starts transmission of TVB Classic Channel is a drama channel in Cantonese, featuring memorable and highly rated dramas from the 1970s and 1980s - all from TVB's much-coveted vault of library titles, covering varied genres such as romance, costume, action and comedy.
On 1 May 2010, Astro starts transmission of ESPNews is a sports news channel from ESPN STAR Sports showcasing the latest international and local sports news. This channel is a rolling news service featuring highlights, interviews, results and lead-up stories.
In conjunction with the launch of Astro B.yond PVR', Astro starts transmission of 3-new high-definition channels such: AXN HD (Channel 721), Astro Zhi Zun HD (Channel 310) a Chinese general entertainment high-definition channel and FX HD (CH 726) will join Astro B.yond's HD line up. In addition, FOX will make its debut on Astro in standard definition. All these new channels started transmission on 16 June 2010.
On July 1, 2010, Astro starts transmission of Astro SuperSport 3 (ASSP 3). ASSP 3 will broadcast 'LIVE' coverage of BPL (Barclays Premier League) games as well as also feature highlights, previews and magazine programs around the BPL. ASSP 3 will also broadcast other football plus a variety of other sporting genres.
On August 11, 2010, Astro starts transmission of National Geographic Wild (Nat Geo Wild). Nat Geo Wild, is in Malaysian, English and Mandarin language tracks for all programs, bringing to Malaysian households a 24-hour television channel fully dedicated to breathtaking nature and wildlife programming.
On August 17, 2010, Astro starts transmission of AXN Beyond HD as well. AXN Beyond HD is a hip and happening TV destination will offer viewers the most first-run US shows among all pay-television channels in Malaysia, serving up at least two new first-and-exclusive programmes each month to discerning viewers.
On October 1, 2010, Astro launches 3 additional HD channels, ONE HD provides the best selection in Asian general entertainment with a focus on Korean content. while STAR Movies HD brings you the best Hollywood movies in HD and Astro Lifestyle HD channel on Channel 706 which will air programmes from both Food Network Asia HD (9:00 am to 9:00 pm) and Life Inspired (Li) (9:00 pm to 9:00 am).
On December 9, 2010, Astro Tutor TV UPSR returned as a permanent channel on Astro with a programme line-up include, Mathematics, Science, English and Bahasa Malaysia with full interactive 'red-button' features to make revision even more engaging and fun.
On January 14, 2011, Astro launches Astro First, a first of its kind movie-on-demand service. Astro customers will be able to watch the latest cinema titles within two weeks after the cinema release, in the comfort of their homes at an affordable price.
On May 1, 2011, Astro offers Astro Tutor TV channel for PMR and SPM version, with newest line-up programmes include, Mathematics, Science, Malaysian English, History, Malaysian, and Additional Maths (only for SPM) with full interactive 'red-button' features to make revision even more engaging and fun.
On July 1, 2011, Astro launches another new package called Indo Pek, which comprising 2 new Astro branded channels named Bintang (channel 141) and Pelangi (channel 142). Bintang provides the best of Indonesian lifestyle entertainment such as music videos, gossips, and more. which Pelangi brings you the best Indonesian movies from the 1970s until now.
Astro B.yond
Main article: Astro B.yond
ASTRO launched Malaysia's first high-definition television service branded Astro B.yond on December 11, 2009. The roll out of these services is estimated to cost some RM200 million, including marketing and operating costs of approximately RM150 million, over the next financial year, ahead of revenue and earnings from these services.[2]
Astro B.yond also introduced a Digital Video Recording (DVR) service, available through the Astro B.yond Personal Video Recorder (PVR) and an external hard disk drive connected to the Astro B.yond decoder. The Astro B.yond PVR comes with an inbuilt 500GB hard disk and allows customers to record up to two live programmes at one time, rewind and pause live TV. Recording services ia also availalble through Astro B.yond via a compatible external hard disk driveand activate the recording service by Astro.[3]
In April 2011, Astro B.yond introduced it's IPTV services through Astro B.yond IPTV a collaboration with TIME dotCom Berhad (TIME) to deliver IPTV since December 2010 brings an unparalleled multiplay of Astro channels in HD (High-Definition) with Personal Video Recording (PVR) and VOD (Video-on-Demand) services delivered via TIME's 100% fibre broadband offering the fastest internet speed in the country with voice at the best value to Malaysian homes. Astro B.yond IPTV will be progressively available in Klang Valley and Penang. At present, Astro B.yond IPTV is available at 60 high-rise condominiums within Mont Kiara, KLCC, Bangsar and Penang.[4]
The Astro B.yond decoder is a rebranded Pace plc DS-830NA.
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